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Taika-directed commercials

Taika Cohen and Taika Waititi, one and the same overachiever extraordinaire.

by emira » Mon Jan 07, 2013 5:01 am

Taika is in London shooting a supermarket commercial now. #excited2#
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by emira » Sun Jan 27, 2013 4:23 pm

Australia Day 2013: Lambnesia

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by emira » Wed Feb 06, 2013 1:58 pm

Tesco: Borg


Hungryman's Taika Waititi and W+K London dip into a fantasy world for the new Tesco.com ad.

Here we see a mum at home purchasing her shopping only with Tesco.com. She then drifts off into a fantasy, enter our fictional hero Borg, who takes great care in selecting her shopping for her until she is brought back to reality by her son.

"It was great to continue working with WK on the great Tesco work they are producing. Taika was a pleasure to team up with and his direction brings a smirking charm that really makes this spot stand out." Commented visual effects Producer Paul Schleicher.

"We were well supported in our work by the agency team and it was a pleasure participating in this production. Rich D-C, as always, skillfully nipped and tucked the images to perfection and Seamus added a bold grade which finishes the work brilliantly."

source and credits

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by emira » Mon Apr 08, 2013 3:01 pm

Remember this 'P-Bro and T-Wai' tweet?


Here's the result,

Pierce Brosnan stars in €10m Sky Ireland campaign
Pay-TV provider launches major advertising push for broadband products

First published: Mon, Apr 8, 2013, 17:31

Laura Slattery

Sky Ireland is spending €10 million on a marketing campaign starring actor Pierce Brosnan to promote its new broadband and home phone services. The pay-TV provider will “roadblock” Irish television stations in the 21.15pm ad break tonight, meaning viewers of all Irish channels will be exposed to the ad featuring the former James Bond.

The Hollywood actor puts in a tongue-in-cheek performance in the 60-second ad, in which he returns home to Ireland and everybody he meets seems to be beaming in his direction, in awe of his celebrity. However, it is soon revealed that what they are really excited about is an advertisement for Sky. The ad is the first of two filmed for the campaign in Dublin city centre and Dalkey last month.

The media company, which entered the Irish broadband market in February, will advertise its new product bundles across television, press, radio, outdoor and digital. The heavy press marketing includes a double-page spread takeover of pages two and three of today’s Irish Independent .

Mark Anderson, director of sales and marketing at Sky Ireland, said demand for its broadband products since they were launched suggested the Irish market was “relatively underserved”.

The television element of the campaign was developed by the London-based ad agency WCRS and was shot by director Taiki Waititi and Oscar and Bafta-nominated cinematographer Danny Cohen.

Mr Brosnan is not the first Hollywood actor to have appeared in ads for Sky broadband - in the British market, both Jennifer Aniston and Bruce Willis have starred in separate campaigns aimed at increasing broadband subscribers.

The company, which is 39 per cent owned by Rupert Murdoch’s News Corporation, is the second-biggest broadband provider in Britain following its acquisition of Telefonica’s broadband and fixed-line phone division last month.

Irish Times

Sky launches €10m marketing campaign for new broadband and phone services

Sky Ireland has launched its biggest ever marketing campaign to promote its new broadband and calls services nationwide.

The €10m campaign features TV, press, radio, outdoor and digital and includes a 60-second TV ad featuring Pierce Brosnan.

“It’s great to be involved in the launch campaign for Sky Broadband in Ireland,” he said.

“I always love returning home whether for work or on holiday and this time was no different. The charm and tongue in cheek humour of the Sky ad really appealed to me and shooting in Dublin was a lot of fun. Hopefully, viewers will like it as much as I enjoyed making it.”

Mark Anderson, director of sales and marketing at Sky Ireland added: “The inspiration for this campaign came directly from our customers, many of whom have been waiting for us to introduce broadband for ages. Our research showed that people in Ireland are excited about the prospect of getting their TV, calls and broadband from Sky in one bundle and the ad’s creative idea taps into that sense of anticipation.”

The campaign was developed by ad agency WCRS, which won the launch project following a competitive pitch. It was shot by director Taika Waititi and Oscar and BAFTA nominated cinematographer Danny Cohen.

Karina Corbett

Business and Leadership
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by emira » Wed Apr 10, 2013 11:51 am

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by emira » Thu May 23, 2013 6:47 am

Handsome, successful, Citroen-driving Taika Waititi swaps beer for 'phablets', does his thing for Samsung

May 23rd, 2013
By Ben Fahy


While Samsung has shot a few ads in New Zealand, the local executions have been few and far between. Colenso BBDO has done a few things for the South Korean behemoth, like Peter Bromhead drawing cartoons live on nzherald.co.nz and a virtual queue to launch the Galaxy S4. And now Barnes Catmur has given the Galaxy Note 2 the full Kiwi treatment by getting actor/director Taika Waititi to do his mad thing in an online only, long-form video called 'State of the —ATION'.


Creative managing partner Paul Catmur says Samsung works with "different people on different things", but it has been working with Samsung for around a year and takes care of all of its social media. Barnes Catmur has a relationship with Leo Burnett (not in terms of ownership), which is one of Samsung's global agencies, and the agency represents it in the New Zealand market as it doesn't have a presence here.

In the past, Samsung's advertising hasn't been too highly regarded, particularly in comparison to its main mobile competitor Apple. But it has greatly improved in recent times, with some impressive, humorous campaigns running in the US out of 72 and Sunny, like the recent Super Bowl work featuring Paul Rudd, Seth Rogen and Bob Odenkirk. So this quintessentially crazy Waititi escapade is aligned with that shift and Catmur says the Samsung guys were great and let him do his thing.

"We said 'that's what you're paying him for, so let him do it'. It wasn't too bad, but at times we had to say the objective of this is to get people to watch and enjoy it, not just list the product features."

Waititi, in a similar fashion to his starring role for Steinlager Pure, acted in and co-directed the spot with Stephen Kang (both are represented by Curious).

Catmur says Samsung has created longer form content with its brand ambassador LeBron James in the US, but that's usually been an online execution tied to a TV campaign. This Kiwi version is online only, with a Facebook app attached.

He says the company is keen to continue the relationship with Waititi so, depending on what comes up, it might not be the last time we see him spruiking Samsung products in his typically comical, self-deprecating fashion.

Hopefully he doesn't Tweet from an iPhone, like Samsung ambassador David Ferrer.


#rofl# #rofl# #rofl# #rofl# #rofl# #rofl# #rofl# #rofl#

More can come! #excited#
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by emira » Mon Jun 17, 2013 2:21 pm

Optimum: MIDWULS

directed in May this year :)

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by emira » Sat Sep 14, 2013 3:18 pm

Blazed (2013)

The Blazed campaign launched on Māori Television was created by award winning film director Taika Waititi. The film aims to reach people who drive after using cannabis.

The goal of the campaign is to encourage people to consider whether driving stoned is really safe.


Māori Television

He shot this in May as well :)

Yes, I get to shoot commercials on black & white film.
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by emira » Thu Dec 12, 2013 5:21 pm

Carlton Dry - #HelloBeer (2013)


Clemenger BBDO, Melbourne teams with Flight of the Conchords director Taika Waititi to produce series of new #HelloBeer spots for Carlton Dry
Thursday 12, December 2013 at 9:41 AM by CB

Clemenger BBDO, Melbourne has teamed up with one of the directors of Flight of the Conchords, Taika Waititi to produce a series of new ads for Carlton Dry that launch today to show audiences what it means to say #HelloBeer.

Brought to life by four inventive house mates, the Carlton Dry #HelloBeer spots aim to be a celebration of everything the brand represents - kicking back with mates and having a good time.

Says CUB general manager Carlton Dry, Andrew Meldrum: "The Carlton Dry brand is about fun, and the 'Hello Beer' construct is about welcoming the possibilities that exist when mates get together and get a bit inventive. This summer we're taking the campaign from stills into moving pictures which will help to broaden our presence in digital, cinema and TV.

"We think the spots have a fresh, fun feel and we hope our drinkers will relate to some of the scenarios. Perhaps upside down dancing will become mainstream? If so, our apologies."

Waititi - who wrote, directed, and acted in New Zealand's highest grossing local film of all time, 'Boy', worked with the team at Clemenger BBDO Melbourne to produce the series of eight ads that are seen in 15 and 30-second formats.

Says Ant Keogh, ECD of Clemenger BBDO Melbourne: "With these ads, the idea was to entertain first, but in a way that ensured you remembered the brand."

The ads will be released this summer through television, digital, YouTube pre-roll, STV and will be shown in cinemas at screenings for the movie Anchorman 2.

The ads are a precursor to what is set to be a big summer for Carlton Dry who will be back at major music festivals across Australia including Big Day Out, The Falls Festival and Southbound.

Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Senior Creative: Nic Buckingham
Senior Creative: Russell Fox
Executive Producer: Sonia von Bibra
Managing Partner: Paul McMillan
Account Director: Nick Darrigan
Account Executive: Chris Baker
Planning Director: Michael Derepas
Planner: Matt Pearce
Production Company: Curious Films
Director: Taika Waititi
Executive Producer: Matt Noonan
DOP: DJ Stipsen
Post Production: The Refinery
Editor: Tom Eagles @ Curious
Audio: Flagstaff Studios
Media agency: Mediacom Melbourne

General Manager of Marketing: Andrew Meldrum
Marketing Manager: Michael McKeown
Brand Manager: Robin Elder

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